Just saw a cool press release that sounds really cool so I figure I pass it on.
Beginning today, Burger King Corp. (NYSE:BKC) offers thousands of fans a rare chance to “hit the track” with Tony Stewart as he races toward Victory Lane at the Daytona International Speedway. The interactive “BK® Sign & Race” promotion is the ultimate “FandorsementSM” for Tony Stewart NASCAR fans who have the need for speed. Hitting the track is simple; fans who log on to www.BKSignandRace.com can submit their personal signatures for exclusive placement on the BURGER KING® logo that will grace the hood of the No. 14 car during the NASCAR Sprint Cup Series™ Coke Zero 400 race on July 3.
“BK® Sign & Race gives NASCAR fans a new way to rally around Tony in Daytona and we hope that their loyal support will help propel him to repeat last year’s win in the BURGER KING® car,” said Mike Kappitt, chief marketing officer, North America, Burger King Corp.
On the site, participants can zoom in on the BURGER KING® logo to see how their signatures will be incorporated and will be able to share a BK® Sign & Race image with friends via Facebook, Twitter and e-mail.
After the race in Daytona, fans will have the chance to take home a piece of history. Beginning June 28 through July 7, an authentic No. 14 BURGER KING® car hood, complete with the fan-endorsed BURGER KING® logo, will be available via an online auction through BKSignandRace.com. All proceeds of the auction will support Burger King Corp.’s HAVE IT YOUR WAY® Foundation, the charitable arm of the BURGER KING® brand, which is committed to providing philanthropic support in communities around the globe.
“We raced to victory in Daytona last season, and it will be exciting to be back in the victory circle with my fans on board,” said Tony Stewart. “BK® Sign & Race lets me take thousands of fans with me on the track and the auction will help give back to others in need. It’s a win/win.”
Burger King Corp.’s sponsorship of Stewart will continue in August with a four week in-restaurant promotional campaign, playing off of Stewart’s nickname, “Smoke,” and highlighting the Smoky Cheddar Steakhouse XT™ burger. The sandwich features an extra-thick all-beef patty topped with cheddar cheese, smoky BBQ mayonnaise, bacon, crisp lettuce and ripe tomatoes and will be available at participating BURGER KING® restaurants.
Trenton Johnson says
You are my favorite driver in Nascar.Can you say hi to Kasey Kahne for my mom she loves you and him. Your #1 fan,Trentonjohnson
Sharon Scholz says
I started watching NASCAR 7 years ago and you have always been my favorite driver…You are awesome!!!!