Here is the video from Danica’s press conference where she announces her new sponsor.
Danica Patrick’s New Sponsor Natures Bakery
Nature’s Bakery Begins NASCAR Journey with Danica Patrick
KANNAPOLIS, N.C. (Aug. 18, 2015) – Nature’s Bakery, a rapidly-growing snacks and food brand headquartered in Reno, Nevada, has joined Stewart-Haas Racing (SHR) to become the primary sponsor of driver Danica Patrick and the No. 10 team in the NASCAR Sprint Cup Series beginning with the 2016 season.
The multiyear sponsorship agreement will see Nature’s Bakery and its signature tagline, “Energy for Life’s Great Journeys”, adorn Patrick’s No. 10 Chevrolet SS for 28 races a year.
Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson with a mission of making delicious, convenient, on-the-go snacks that complement health-conscious living and active, everyday lifestyles. Their lineage in the food industry can be traced back to the 1960s when Dave’s father, Richard Marson, opened a family bakery. Growing up in the bakery, Dave passed his passion and skills along to his son, Sam, whereupon the two combined their knowledge and entrepreneurial spirit to form Nature’s Bakery.
“Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature’s Bakery customer,” said Dave Marson, founder of Nature’s Bakery. “We make great products that complement Danica’s lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides ‘Energy for Life’s Great Journeys’ and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing.”
“It’s an honor to represent Nature’s Bakery and also a great deal of responsibility,” Patrick said. “They have ambitious goals and they’re going to rely on me and everyone at Stewart-Haas Racing to deliver. I have ambitious goals too. It’s why I came to NASCAR and, specifically, to Stewart-Haas Racing. There’s still a lot I want to achieve in this sport and I’m looking to continue my professional journey with a brand as determined as I am.”
Patrick is motorsports’ most recognizable athlete and the most marketable personality in NASCAR according to Repucom’s 2015 Davie Brown Index. Her success on the racetrack, which includes an IndyCar Series victory and a Daytona 500 pole, transcends her into the mainstream, proven by a 2014 Harris Poll which named Patrick the second-most recognized female athlete in the United States, behind only tennis star Serena Williams.
“All you need to say is ‘Danica’ and people know exactly who you’re talking about,” Dave Marson added. “She has immersed herself and succeeded in a very intense sport and been recognized for her efforts. By offering convenient, easy-to-find and affordable products that people can feel better about eating, we’ve carved a niche for Nature’s Bakery in the fast-growing, packaged snack-food industry. With our partnership with Danica and Stewart-Haas Racing, we’re able to take that niche mainstream.”
“Danica has proven she belongs in the NASCAR Sprint Cup Series and we’re very happy to have her a part of our team for years to come,” said Tony Stewart, co-owner of Stewart-Haas Racing with Gene Haas, founder of Haas Automation, the largest CNC machine tool builder in North America. “Nature’s Bakery is a natural fit with Danica. She has played an important role in the growth of all the businesses associated with her and our growth as a race team. Our partnership with Nature’s Bakery is all about growing their business. In Danica, we have the best possible person to help Nature’s Bakery achieve its goals.”
About Nature’s Bakery:
Nature’s Bakery, headquartered in Reno, Nevada, is an on-the-go snacks and food brand that was founded in 2010 by father and son, Dave and Sam Marson. Believing in quality and the use of thoughtful ingredients, the two set out on one simple mission – to create delicious, convenient snack and food products people can enjoy in their everyday lives. Adding to their popular line of stone-ground, whole-wheat fig bars, Nature’s Bakery now offers gluten-free fig bars. For more information, please visit us on the Web at www.NaturesBakery.com, on Facebook at www.Facebook.com/NaturesBakery, on Twitter @NaturesBakery, on Instagram @NaturesBakery and on Pinterest @NaturesBakery.
About Stewart-Haas Racing:
Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Bass Pro Shops/Mobil 1 Chevrolet for Stewart, the No. 10 GoDaddy Chevrolet for Danica Patrick, the No. 4 Budweiser/Jimmy John’s Chevrolet for Kevin Harvick and the No. 41 Haas Automation Chevrolet for Kurt Busch. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 200,000-square-foot facility with approximately 280 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.
New NASCAR Merchandise Starts This Weekend at Pocono
This weekend is the first of many that we will no longer have to stand at a hauler and try to see what they have while trying to see over 20 people in front of us. I am glad to see NASCAR did something about that. It was a very hard way to buy something from your favorite driver. We have been working with Fanatics for years and was so glad when they announced this partnership with NASCAR.
Can’t make it to the track this weekend? Come see some of the NASCAR merchandise that you can get from Fanatics.
- Daniel Saurez Chase Authentics Chassis T-Shirt
- Price: $24.95
- Darrell Wallace Jr. Youth Finish Line T-Shirt – Black
- Price: $19.95
- Kyle Larson Race Day T-Shirt – Red
- Price: $24.95
- Ty Dillon Checkered Flag Fan Up Adjustable Hat – Orange
- Price: $21.95
- JR Nation Chase Authentics Salute Camo Adjustable Hat
- Price: $23.95
- NASCAR Checkered Flag Bolt Adjustable Hat – Black
- Price: $14.95
Martinsville Preview
Racing is moving back to the East coast after a West Coast swing that saw Kevin Harvick win almost every race he was in. I bet some of the drivers are happy to getting that part over with. Here is what to look for as we go short track racing with drivers leaving their feelings in the garage.
NASCAR News and Notes
This Week in NASCAR
Tracks continue removing seats; how it could impact fans | NASCAR | Sporting News
NASCAR news, rumors, race updates, points standings, schedules, qualifying, driver statistics and more on Sporting News.
|
Take a look back at some of the most candid moments as drivers and celebrities made their way through the media center in 2014. For more NASCAR news, check o…
|
Richmond race fence sitter gets jail time, fine for his actions
His 15 minutes of fame are over, and now James Dennis is headed for 15 days in jail.
Dennis, the man who scaled a fence at Richmond International Raceway during September’s NASCAR Sprint Cup race, will spend at least two weeks behind bars, according to the Richmond (Va.) Times-Dispatch and TV station WWBT. According to the reports, Dennis was convicted of public drunkenness and disorderly conduct for his actions during the Sept. 6 race. He was fined $100 for being… |
Kurt Busch heads to Barbados for more offseason racing
Kurt Busch already has had one international experience this offseason, and he is ready for another. The Stewart-Haas Racing driver, the 2004 Cup champion, will compete Saturday and Sunday in the international Race of Champions in Barbados. MORE: Changes coming in NASCAR; what you should expect | Rules set for ’15 The competition pits drivers from all forms of racing against others on a portable, assembled asphalt track that includes a crossover that allows two… |
NASCAR sets 13 open tests for teams, changes lug nut rule
NASCAR, which banned all team testing after the 2014 season, will give organizations 12 one-day open tests the day after Goodyear tire tests in 2015 and open one race weekend a day early so Sprint Cup teams can test. The new testing plan was revealed in NASCAR’s 2015 rule book, which teams and industry personnel can now read on a secure website. As expected, there will be no changes to the rules for the Chase for the Sprint Cup. MORE: What the future holds |… |
Tire test verdict: little change in 2015, but watch out for 2016 adjustments
Four Sprint Cup teams got a chance to see how the new 2015 aerodynamic package feels in a test this week at Charlotte Motor Speedway. Dale Earnhardt Jr., Carl Edwards, Sam Hornish Jr., and Paul Menard spent two days testing tires for Goodyear on the 1.5-mile track. They worked primarily on the less-horsepower, less-downforce package for 2015 and a significantly less-downforce package that NASCAR is considering for 2016. With temperatures in the high-40s and low-50s, the… |