Everyone I know is talking about this show. I think it is awesome that NASCAR is doing this.
CONCORD, N.C. (Oct. 4, 2019) – Less than 12 months after it first raced into NASCAR, Ally Financial has extended its full-season primary sponsorship of Hendrick Motorsports and the No. 48 Chevrolet Camaro ZL1 team for three more years through the 2023 season.
The agreement all but guarantees that seven-time Cup Series champion Jimmie Johnson will finish his legendary full-time NASCAR career with Ally as his primary sponsor. Johnson, who is signed with Hendrick Motorsports through 2020, will announce his future plans at a later date.
On Oct. 28, 2018, it was announced that Ally would become the sole primary sponsor of Johnson and his No. 48 Hendrick Motorsports team in 2019 and 2020. This season, the leading digital financial services company has executed numerous marketing campaigns around the program. The bold design of the No. 48 Ally Chevrolet Camaro ZL1, which was revealed on “Good Morning America” in January, has quickly made it one of the most recognizable cars in NASCAR.
“Our first year with Jimmie and the team at Hendrick Motorsports has been phenomenal,” said Andrea Brimmer, Ally’s chief marketing and public relations officer. “Jimmie’s the ultimate competitor, and Ally is proud to support him and the rest of the No. 48 team. We are thrilled to extend our contract and build on the incredible momentum we’ve established. This sponsorship goes way beyond just putting our logo on the car. It’s built on our shared values for doing right in the communities we race in, while growing our brand with passionate, new audiences. We look forward to many more exciting laps together.”
With a commitment to “do it right” for its customers, Ally, a leading digital financial services provider, is changing the online banking landscape with innovative digital experiences, 24/7 service, great rates and rewarding lending products. Ally is also one of the largest auto financing companies in the United States with extensive experience in the auto industry and an unmatched suite of products and services.
“Ally’s values are our values,” said Rick Hendrick, owner of 12-time NASCAR Cup Series champions Hendrick Motorsports. “Working with integrity, being accountable to one another, and leading in both the workplace and in our communities are all core beliefs that we share. This is a tremendous relationship on many levels, and to see it have success and grow so quickly is truly meaningful. Jimmie sets the standard and is a wonderful representative for Ally. Today is a great day for all of us.”
Johnson, 44, is one of the greatest champions in sports. His record-tying seven Cup titles, which include five straight from 2006-2010, are equaled only by NASCAR legends Richard Petty and Dale Earnhardt. In 2009, Johnson became the first race car driver to be named Associated Press Male Athlete of the Year, joining the likes of Muhammad Ali, Michael Jordan and Tom Brady. The El Cajon, California, native has earned 83 points-paying race wins and led nearly 19,000 career laps.
“The energy Ally has brought to the No. 48 team, Hendrick Motorsports and the sport of NASCAR is contagious,” Johnson said. “They have embraced our fans, activated their program in unique ways and supported me at every turn, from racing my No. 48 car every week to running the Boston Marathon. It’s a true bond – not just a business transaction. We care about each other’s success. I’m proud to be associated with Ally and can’t wait to see what they do in the future.”
ABOUT ALLY FINANCIAL:
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial-services company with $180.4 billion in assets as of June 30, 2019. As a customer-centric company with passionate customer service and innovative financial solutions, we are relentlessly focused on “Doing It Right” and being a trusted financial-services provider to our consumer, commercial, and corporate customers. We are one of the largest full-service automotive-finance operations in the country and offer a wide range of financial services and insurance products to automotive dealerships and consumers. Our award-winning online bank (Ally Bank, Member FDIC and Equal Housing Lender) offers mortgage-lending services and a variety of deposit and other banking products, including savings, money-market, and checking accounts, certificates of deposit (CDs), and individual retirement accounts (IRAs). Additionally, we offer securities-brokerage and investment-advisory services through Ally Invest. Our robust corporate finance business offers capital for equity sponsors and middle-market companies. For more information and disclosures about Ally, visit https://www.ally.com/#disclosures.
ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned 256 points-paying race victories and a record 12 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Chase Elliott, William Byron, Jimmie Johnson and Alex Bowman. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.
In one of the least classy moves in NASCAR history. This happened this weekend in Charlotte was Bubba Wallace throwing water on Alex Bowman while he was down on the ground getting medical help. There is nothing awesome about this. I guess Bubba is just fed up from wrecking and not finishing well this year.
— NASCAR (@NASCAR) September 29, 2019
What are your thoughts? After I saw Michael Waltrip defend Bubba I was sick to my stomach. There is no excuse that could make me ok with this. The lack of class is the issue. If this was the other way around Bubba would not be happy about it.
— FOX: NASCAR (@NASCARONFOX) October 1, 2019
To drive for one of the classiest guys on the planet in Richard Petty and do this also shows he has no respect for Petty Motorsports. I wonder what the King has to say about his driver.
What a great finish to yesterdays race. While the 9 car led the last few dozen laps everyone was paying attention to the battle between Alex Bowman and Ryan Newman for the race to get into the next level of the playoffs.
NEW YORK (Jan. 11, 2019) – Legendary NASCAR driver Jimmie Johnson and Ally revealed the new look for the No. 48 Ally Chevrolet this morning, unveiling a blend of Ally’s unique branding along with Johnson’s iconic number and color.
“This is an exciting beginning with Ally, and we wanted a car that conveyed that excitement to our fans,” Johnson said this morning after unveiling the new car on Good Morning America. “Personally, I’ve put a ton of time in on this paint scheme to help our team develop the new look.”
In October, Ally, a leading digital financial services company, announced that it would join Hendrick Motorsports as the whole-season primary sponsor of Johnson’s team in 2019 and 2020. The sponsorship will feature Ally on the champion driver’s cars throughout the full 38-race NASCAR schedule, beginning with February’s 2019 DAYTONA Speedweeks and the 61st running of the DAYTONA 500.
“We wanted Jimmie and fans throughout the country to love the car, so we were ecstatic that he took such a hands-on approach to developing a paint scheme that would stand out and his fans would embrace,” said Andrea Brimmer, chief marketing and PR officer for Ally. “It’s just another example of why our relationship is such a great match. His values line up with Ally’s approach. We both have high standards and want to make sure we ‘Do it Right’ for our fans and customers.”
Johnson, who is signed with Hendrick Motorsports through 2020, selected a black gloss as his base color with matte decals in Ally’s color pallet. Johnson’s iconic neon yellow 48 will anchor the car.
10-Year-Old Race Fan’s Wish Comes True
One of Johnson’s most-avid fans was on hand for the reveal in New York at the GMA studio. Johnson and Ally teamed with Make-A-Wish® to surprise 10-year-old Trevin of Florida, by flying him and his father, an armed services veteran, to New York for the car reveal and revealing that his wish to attend the DAYTONA 500 would come true. Trevin, who has cystic fibrosis and is a big NASCAR fan, will attend the race as Johnson’s guest.
“Today is such an incredible day for Trevin. We are grateful to Ally and Jimmie Johnson for inviting Trevin to this car and wish reveal today,” said Shaina Reeser, director of sports and entertainment for Make-A-Wish. “For 15 years, Jimmie Johnson has been committed to granting wishes for children with critical illnesses and understands the importance of a wish come true. We are enormously grateful for his support and passion for creating life-changing moments for wish kids.”
This year marks a new beginning for Johnson, who in addition to getting a new sponsor with Ally also has a new crew chief in Kevin Meendering. Johnson has seven NASCAR titles – equaled only by legends Richard Petty and Dale Earnhardt – that include five in a row from 2006 to 2010. “I’m invigorated as we chase an eighth title,” said Johnson, the only race car driver ever to be named the Associated Press Male Athlete of the Year. “I feel like we have something to prove.”
Brimmer said the timing is perfect for Ally to team with Johnson. “We are proud to have his back as he goes for this monumental achievement. Everyone relies on allies as they chase their goals and dreams – from the person looking to buy a new car or home to a world-class athlete looking to make auto racing history.”